Hisense launches XR10, PX4 Pro and L9Q laser projectors in Malaysia

Malaysia gets Hisense's 2026 laser range with an unusual price list: the brightness flagship and the gaming ultra-short-throw model cost the same, and only the Laser TV sits above them. The XR10, PX4 Pro and L9Q are now on sale locally. It is a regional availability announcement rather than a review or a trade-show preview: the range spans a conventional cinema projector, an ultra-short-throw gaming model and a Laser TV-style option.

XR10, PX4 Pro and L9Q side by side

The XR10 is the brightness-focused flagship, rated at 6,000 ANSI lumens with a claimed contrast ratio of 6,000:1 and an image size of up to 300 inches. According to Malaysian coverage from SoyaCincau and TechNave, it also features intelligent cameras, automatic lens shifting and a liquid cooling system, all built around an RGB triple-laser DLP engine.

The PX4 Pro is the gaming-oriented UST model, rated at 3,500 ANSI lumens and built on what Hisense calls its LPU Digital Laser Engine 3.0, with Devialet-tuned built-in audio and IMAX Enhanced and Dolby Vision support. The L9Q rounds out the lineup as the high-end living-room Laser TV, rated at 5,000 ANSI lumens with a 5,000:1 contrast ratio, an 80- to 200-inch ultra-short-throw image range, and support for both IMAX Enhanced and Dolby Vision Atmos through its Autoscreen Fit setup tools. All three use 4K UHD DLP imaging with a native 3,840 by 2,160 pixel count.

Same price, different rooms

At RM23,999 apiece, the XR10 and PX4 Pro are direct alternatives rather than steps on a ladder, while the L9Q's RM29,999 buys the most built-in audio ambition of the three. All three are sold through authorised Hisense Malaysia retailers nationwide rather than through a single flagship store, which is typical of the company's approach to large-screen launches in Southeast Asia.

That gives Malaysian buyers a real choice rather than a simple good-better-best ladder. The XR10 suits a dedicated, light-controlled room chasing maximum image size, the PX4 Pro is aimed at gamers who want a UST footprint with laser brightness, and the L9Q is pitched as a complete living-room cinema replacement.

Regional launches, regional prices

Projector launches often happen market by market, with specifications, bundles and pricing adjusted for each region. That makes a local retail debut useful news for buyers even when the product family has already appeared at an earlier global event; the L9Q, for instance, had already been detailed in Hisense's US and European marketing before reaching Malaysian shelves.

The screen and installation remain central. A 6,000-lumen conventional projector like the XR10 needs a well-planned throw distance and a suitable screen, an ultra-short-throw model like the PX4 Pro or L9Q needs a wall directly behind the unit and a UST-friendly screen material, and none of the three will look their best without attention to ambient light control. Buyers comparing the Malaysian pricing against global list prices should also note that regional figures typically include local taxes and distributor margins, so direct currency conversion from other markets will not match the RM price exactly.

Sources

• https://soyacincau.com/2026/08/03/hisense-malaysia-launches-xr10-px4pro-and-l9q-laser-projectors-priced-from-rm23999/
• https://newswav.com/article/hisense-launches-three-new-laser-display-products-in-malaysia-priced-from-r-A2608_wz3WtA
• https://www.hisense-usa.com/product-page/projectors-80-200-ultra-short-throw-4k-triple-laser-tv-l9q