Hisense PX4-PRO is the UST model to watch after the XR10 rollout

The XR10 has started appearing through Hisense's own retail channel, and that makes the PX4-PRO, its ultra-short-throw sibling from CES, the next Hisense model to track. Hisense introduced the two as different answers to the premium home projector market: the XR10 is the long-throw, high-brightness model, the PX4-PRO the UST follow-up aimed at the laser TV crowd.

The PX4-PRO carries weight because Hisense already has credibility in UST projection. The PX3-Pro became a serious reference point for the category, so the next model is not just another launch. It is a chance to see how far Hisense can push brightness, colour, gaming and optical control in a living-room-friendly form.

From show floor to shop

ProjectorCentral's CES coverage framed the XR10 and PX4-PRO as part of Hisense's continued Laser Home Cinema strategy. Tom's Guide and other CES reports highlighted the XR10's brightness and the PX4-PRO's UST role. Availability has been less clear than the launch messaging, which is why this remains a release watch rather than a review. The XR10 reaching Hisense's store is the best sign so far that the 2026 projector lineup is moving from show-floor announcement to actual products.

The category has also become more competitive since the PX3-Pro. Buyers now compare brightness, colour gamut, Dolby Vision handling, screen bundles, audio quality and gaming performance across several brands. A new PX model has to do more than be bright; it has to make setup and everyday use simple enough to replace a television.

Demo content flatters a UST

UST projectors can look spectacular with bright demo content and still struggle with black level in a fully dark room. For the PX4-PRO the questions are throw geometry, screen pairing, contrast, Dolby Vision behaviour, gaming latency, focus uniformity, HDR tone mapping and whether the dynamic iris or laser dimming improves real dark-scene performance. Geometry deserves particular care, because a small placement change can distort a UST image. If Hisense includes advanced smart TV features, app responsiveness and update support belong in any assessment rather than in a footnote.

Until units are broadly available, the right stance is interest, not certainty. After the XR10 rollout, the PX4-PRO is the model for buyers who want the screen-on-wall experience without jumping into the most expensive or specialised category, and it could be the more realistic mass-market story than the XR10. Its success depends on whether Hisense can translate flagship lessons into a projector people can actually buy and set up easily.